Personalization
Opally learns your hotel's unique personality, amenities, and style—so every reply, on every channel, sounds like your hotel.
Tone of voice
Learned from your website
Most AI assistants give cookie-cutter responses that could be from any hotel. They don't know about your rooftop terrace, your award-winning restaurant, or that you're pet-friendly.
How It Works
Getting started takes just 5 minutes. Opally does the heavy lifting.
Simply provide your hotel's website URL. Opally reads through your site to understand your hotel's personality, amenities, location, and unique features.
Our AI extracts the important details: your room types, restaurant offerings, spa services, location highlights, awards, and the tone of voice you use on your website.
Check what Opally learned and make any adjustments. Want to emphasize your sustainability efforts? Add it. Prefer a more formal tone? Adjust it.
From now on, every email draft includes your hotel's specific details and matches your communication style. No more generic responses.
What Opally learns
Room types, categories, restaurant details, and pool hours.
Neighborhood highlights, nearby attractions, and transport.
Awards, historical significance, and sustainability practices.
Tone of voice, formality level, and preferred phrasing.
Family-friendly features, business traveler amenities.
What you emphasize and your hotel's mission.
The Results
Guests are more likely to book when emails mention your specific amenities and unique features.
Every email maintains your brand voice, whether it's your first email or your thousandth.
New staff members don't need to memorize all your hotel's features—Opally knows them already.
Built on your data