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Personalization

Your hotel's voice, perfectly captured

Opally learns your hotel's unique personality, amenities, and style—so every reply, on every channel, sounds like your hotel.

Brand tone matchAmenity awarenessTone presets
Brand profile

Tone of voice

WarmPersonalProfessional

Learned from your website

  • Your facilities
  • Your location
  • Unique selling points

Generic AI sounds like... generic AI

Most AI assistants give cookie-cutter responses that could be from any hotel. They don't know about your rooftop terrace, your award-winning restaurant, or that you're pet-friendly.

Without personalization

Thank you for your inquiry. We have rooms available for your dates. Our hotel offers comfortable accommodations and standard amenities.
  • Could be any hotel anywhere
  • Misses unique selling points
  • Doesn't reflect your brand

With personalization

Thank you for your interest in Seaside Grand Hotel! We have our Deluxe Ocean View rooms available for your dates. You'll love our rooftop infinity pool and our Michelin-recommended restaurant, The Lighthouse.
  • Mentions actual hotel name
  • Highlights unique amenities
  • Sounds like your team wrote it

How It Works

Set up once, perfect forever

Getting started takes just 5 minutes. Opally does the heavy lifting.

1

Share your website

Simply provide your hotel's website URL. Opally reads through your site to understand your hotel's personality, amenities, location, and unique features.

2

Opally learns your style

Our AI extracts the important details: your room types, restaurant offerings, spa services, location highlights, awards, and the tone of voice you use on your website.

3

Review & refine (optional)

Check what Opally learned and make any adjustments. Want to emphasize your sustainability efforts? Add it. Prefer a more formal tone? Adjust it.

4

Every email sounds like you

From now on, every email draft includes your hotel's specific details and matches your communication style. No more generic responses.

What Opally learns

Every detail that makes you unique

Your facilities

Room types, categories, restaurant details, and pool hours.

Your location

Neighborhood highlights, nearby attractions, and transport.

Unique selling points

Awards, historical significance, and sustainability practices.

Communication style

Tone of voice, formality level, and preferred phrasing.

Target guests

Family-friendly features, business traveler amenities.

Brand values

What you emphasize and your hotel's mission.

The Results

Why personalization matters

3x
Higher conversion

Guests are more likely to book when emails mention your specific amenities and unique features.

100%
Brand consistency

Every email maintains your brand voice, whether it's your first email or your thousandth.

0
Training required

New staff members don't need to memorize all your hotel's features—Opally knows them already.