Opally's Google Tag Manager integration lets you track every interaction with your chatbot widget. By connecting GTM, you can monitor widget opens, message engagement, lead captures, and feedback submissions. All events are pushed to your dataLayer, making it easy to send data to Google Analytics, Facebook Pixel, or any other marketing tool in your GTM container.
Track widget opens and closes to understand user engagement
Monitor message interactions and conversation flow
Measure lead capture rate when guests submit their email
Analyze feedback and satisfaction ratings from widget users
Send chatbot data to any analytics platform via GTM
Log in to your Opally dashboard
Navigate to Integrations > Analytics
Click 'Connect' on the Google Tag Manager card
Enter your GTM Container ID (format: GTM-XXXXXXX)
Events will automatically push to your dataLayer
Create tags in GTM to send events to your analytics tools
